Anita Roddick was a pioneer as an ecological entrepreneur. In 1976 in England she started The Body Shop selling beauty products that were not tested on animals. She did not let her success limit her positive impact on the planet and women. She would go on to establish a foundation in her name that would create orphanages and local businesses in third world countries. She was a loving wife and caring mother who had lots of stress, made enemies and lots of money.

Anita Roddick what is true today because of your belief and proactivity? There is much more western world awareness about the source of the products we buy. For example information like the source of the product referring to the people who make them, the conditions they work in and the planetary environment where they are produced. This has helped raise the level of dignity of many workers as well as to show the conscientious consumer how to get involved.

Her 1991 book, Body and Soul Roddick shares her experience of creating the role of CEO activist.